"Stop Feeling The Confining Limits of Mismanaged Micromanaged Technocrats - Get Off Your Haunches and Write Yourself Out of The Box !!"
Its no mistake -- everything you have been reading in the last few weeks have been up to date. You are being told the truth. There is a lot of CRAP going on in the fine world of marketing. Everything from State backed Mortgage firms laying out threats to private citizen phone lines and other unsavory nastiness in the wings.
Its a wonder why more people don't complain. I know I have made my point known. In a way I have to admit I feel sorry for these busy bodies for unsavory practices in the past. Afterall, they are just trying to eat and survive just like the rest of us.
But how much is enough?
Its one thing to cold call your prospects but to berate them and threaten them with.... bullshit is just a horrendous way to conduct yourself as a business. Here is why I am up and jittery about this whole confounded mess. I am not a homeowner. I rent and am proud of it. I have my thoughts on other things than what my bank thinks of me -- be it a renter or a mortgaged out drone of the system. The mortgage marketing system in its current state is a kicked up disgrace.
But how long can this sort of bullying last? As more complaints are sure to flood the system the cold calling and -- pushy harrassment these companies pronounce will soon be spread out to its limit.
Here is a brief list of things that you cannot do in this modern world:
* Do not call
* Do not mail
* Do not knock -- this is getting bigger
* Do not spam, (email, spam sites etc.)
The growing question is how to do you reverse this model of being the annoying jerk to the well mannered welcome guest? You need to put more mechanisms in place where people are free to call upon you in times of advice.
Once again -- sales copy is your biggest asset and your best ally in times like these. And I am not talking about the 10 point headlines that say boring things and have a predictable qualifying statement. I need this type to be BIG and to say something OUTRAGEOUS.
If you want to jump out of the clutter you will need something that is going to shake up that certain prospect and get him or her to respond. The type of messages companies are using now are not nearly strong enough to get this type of reaction. This is why tactics like the mortgage company employs are very pedestrian and they are a great way to stay invisible.
You need to use sentences that carry action in them. As far as web sites go, pictures and prices aren't enough to cut it in the online world. You need some type of strong prose to carry your messages across. You need OUTGOING SALES COPY.
Your marketing is too important to leave in the hands of your secretary or some hired hack. In most cases you need to jump in and take the bull by the horns yourself even if your a novice. Having a lot of heart can go a long way.The problem with a lot of these services - like mortgages for example -- are very mundane in appearance.
There is nothing really new about them. Its like flogging a dead horse. Unless you are able to tap into a special interest group you are blowing hot air into the masses. There are a lot of competing companies in this arena that are all vying for business at different levels of service. You are going to need a lot more than an address and a phone number on your business communication material....
And this includes your web sites and brochures..... take a clue from this blog.... let them subscribe to you.... reverse the modelI could keep typing on and on but I think you get the gist of what I'm saying.
Hoo boy.
Ted Cantu posted this on May 4th, 2007 at 1:02 am. He can be found at http://seowebcoach.typepad.com where he writes columns on SEO training for entrepreneurs and companies.
Tuesday, July 17, 2007
Thursday, June 14, 2007
CANTU ON THE IKE ENGELBAUM SHOW - REBEL MARKETING EXPOSED
CANTU IS BACK - WITH REBEL MARKETING
FACT: THE AVERAGE INFOMERCIAL IS $150 THOUSAND TO START.......
FACT: A 20 MINUTE CLIP WILL RUN YOU 65K
FACT: THE RESPONSE RATE FOR BROADCAST IS LOW
Now here is your turn to flip the business model upside down!
Take action....
For more information on Rebel Marketing click here....
Posted on June 14, 2007 at 8:01 am
Friday, May 25, 2007
SEO Functions Lift Up Traditional Import / Export Companies
Entrepreneur Magazine's online presence has recently begin to.... run out of ideas? I say this somewhat with a bit of good cheer and laughter in my heart and with little hopes that I am wrong. But this week I have come across articles on their site that were not only -- not relevant -- but untimely.
First of all these were written by a real Internet expert. That wasn't the problem. They were written by Internet legend Corey Rudl. Now Rudl, has been dead for almost two years. A lot has happened since he his life was cut short. The advice that he gave holds true but it barely begins to scratch the surface compared to all of the more recent developments.
10 Essential Elements Your Web Site Must Have
This article goes back to almost two years
What Makes Our Web Site Content Different?
We took a look at the new developments with hand held devices. Pumping in fresh video content into subscription based blogs and web pages with online ordering forms is just the beginning. But this is the core basis of what came out of our inner circle conversations.... It just sort of grew.
There is a lot of things going on in our incubator. Chances are you will find it relevant too. Especially if you in a product based import / export business. This is a way to get your products seen by a lot of people very quickly. Everything is online and your prospects have the luxury of looking things over and picking out products one at a time and ordering 10 - or 20 at a time!
Yes, all the traditional tools and strategies are still in the pages, (just like they were two years ago) but this delivery system is a little more up to date. But this function covers two areas.....
* One is positioned for the blog market - with subscription links
* The other is set for web sites, (complete with online ordering pages)
Really, this is what the web was meant to be - a communication and business tool.
Get that one. And NOT a company break room or social safe haven for slacking staff and bureaucrats.
Taking Charge With RSS Subscription Technology
Giving the customer a chance to subscribe to your services and make you an invited guest is where its at. That means that your marketing messages are not going to be tossed aside to the trash folders and spam directory. You will get your messages delivered 100% of the time.
* You can announce new products
* Announce new services to your niche market
* Create new markets
* Direct exclusivity
You can literally create your own QCV right online without paying a fortune for broadcast fees. You can do this without buying any airtime in either broadcast market, (television and radio). This is a radical breakthrough for a lot of businesses out there who just want to get their products and services in front of the right audiences.
MAKE YOUR OWN DAMN TELEVISION STATION
What can you get for $7,600 bucks? Well, for starters you may very well become world famous. The real cost of putting this type of thing together involves getting the right minds in place. You will need someone with a sense for video composition and editing. The one good thing about many of these tools today is that everything you see in a major television station or editing room has been, "Microsized" down to scale allowing you to control every element of production.
Including:
* Rapid fire editing
* Transitions
* Music bed
* Pace of video
You can create your own informercials.... basically.... and have all of this backed up with the power of a real solid SEO, (search engine optimization) network so people can find you.
Ted Cantu posted this on May 25 at 7:44 pm and can be found at http://www.1seomichigan.com
First of all these were written by a real Internet expert. That wasn't the problem. They were written by Internet legend Corey Rudl. Now Rudl, has been dead for almost two years. A lot has happened since he his life was cut short. The advice that he gave holds true but it barely begins to scratch the surface compared to all of the more recent developments.
10 Essential Elements Your Web Site Must Have
This article goes back to almost two years
What Makes Our Web Site Content Different?
We took a look at the new developments with hand held devices. Pumping in fresh video content into subscription based blogs and web pages with online ordering forms is just the beginning. But this is the core basis of what came out of our inner circle conversations.... It just sort of grew.
There is a lot of things going on in our incubator. Chances are you will find it relevant too. Especially if you in a product based import / export business. This is a way to get your products seen by a lot of people very quickly. Everything is online and your prospects have the luxury of looking things over and picking out products one at a time and ordering 10 - or 20 at a time!
Yes, all the traditional tools and strategies are still in the pages, (just like they were two years ago) but this delivery system is a little more up to date. But this function covers two areas.....
* One is positioned for the blog market - with subscription links
* The other is set for web sites, (complete with online ordering pages)
Really, this is what the web was meant to be - a communication and business tool.
Get that one. And NOT a company break room or social safe haven for slacking staff and bureaucrats.
Taking Charge With RSS Subscription Technology
Giving the customer a chance to subscribe to your services and make you an invited guest is where its at. That means that your marketing messages are not going to be tossed aside to the trash folders and spam directory. You will get your messages delivered 100% of the time.
* You can announce new products
* Announce new services to your niche market
* Create new markets
* Direct exclusivity
You can literally create your own QCV right online without paying a fortune for broadcast fees. You can do this without buying any airtime in either broadcast market, (television and radio). This is a radical breakthrough for a lot of businesses out there who just want to get their products and services in front of the right audiences.
MAKE YOUR OWN DAMN TELEVISION STATION
What can you get for $7,600 bucks? Well, for starters you may very well become world famous. The real cost of putting this type of thing together involves getting the right minds in place. You will need someone with a sense for video composition and editing. The one good thing about many of these tools today is that everything you see in a major television station or editing room has been, "Microsized" down to scale allowing you to control every element of production.
Including:
* Rapid fire editing
* Transitions
* Music bed
* Pace of video
You can create your own informercials.... basically.... and have all of this backed up with the power of a real solid SEO, (search engine optimization) network so people can find you.
Ted Cantu posted this on May 25 at 7:44 pm and can be found at http://www.1seomichigan.com
Sunday, May 20, 2007
A New Google Algorithm Has Arrived
A Brand New Google Tactic Is Underway.....
Just when you think its safe to jump back into the water. Google has changed its game once again and if you are not careful you could end up getting wiped off the face of the search engines.
Heres the official word......
"Recently, with respect to information quality, Google raised the bar even higher with another algorithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of web pages.
Thus if your website's PR (or that of its inner pages) recently stole quietly away in the middle of the night with nary a goodbye take consolation in the knowledge that you are not alone; this calamity has befallen countless others.
The latest Google algorithm tweak/update has been pretty widespread and non-discriminatory in nature, targeting both new sites and well established veteran sites too."
Source: You can read all about the SEO Issue here......
As usual there is a way around this. Being honest can go a LONG way and there are plenty of new techniques that you can use when it comes to getting high rankings. There are plenty of new tools and strategies that can put you on top.
http://911copywriter.podomatic.com/
Some of them include using your IPOD and getting your content connected through syndicated blogs. But that is just THE BEGINNING......
Ted Cantu posted this on May 20, 2007 at 10:04 pm and can be found at http://www.1seomichigan.com
Just when you think its safe to jump back into the water. Google has changed its game once again and if you are not careful you could end up getting wiped off the face of the search engines.
Heres the official word......
"Recently, with respect to information quality, Google raised the bar even higher with another algorithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of web pages.
Thus if your website's PR (or that of its inner pages) recently stole quietly away in the middle of the night with nary a goodbye take consolation in the knowledge that you are not alone; this calamity has befallen countless others.
The latest Google algorithm tweak/update has been pretty widespread and non-discriminatory in nature, targeting both new sites and well established veteran sites too."
Source: You can read all about the SEO Issue here......
As usual there is a way around this. Being honest can go a LONG way and there are plenty of new techniques that you can use when it comes to getting high rankings. There are plenty of new tools and strategies that can put you on top.
http://911copywriter.podomatic.com/
Some of them include using your IPOD and getting your content connected through syndicated blogs. But that is just THE BEGINNING......
Ted Cantu posted this on May 20, 2007 at 10:04 pm and can be found at http://www.1seomichigan.com
Saturday, May 12, 2007
More Podcasting Reach - More Choice
"Extend Your Network Online With BluBrry"
The new kid on the block is BluBrry -- thats BLUEBERRY without the "e". It is a great podcasting resource that uses existing feeds you may have on www.podomatic.com.
You can either send them your existing feeds or create new ones. its your choice. The nice thing is that you can use this to add more dimension to your online audience reach.
Everyone needs a friend. So why not partner up with the newest innovaton on the web. Add more meat to your substance online. This is a great way to go.
Here is our latest offering on the BluBrry Network:
http://www.blubrry.com/programs/1701/the-money-machine
And here is how you can sign up and get your very own podcast.....
www.techcrunch.com
So you know what means..... You should investigate it and see if this is something that can work for you too.
Ted Cantu posted this on May 12, 2007 at 11:48 pm, and can be found on http://www.1seomichigan.com
The new kid on the block is BluBrry -- thats BLUEBERRY without the "e". It is a great podcasting resource that uses existing feeds you may have on www.podomatic.com.
You can either send them your existing feeds or create new ones. its your choice. The nice thing is that you can use this to add more dimension to your online audience reach.
Everyone needs a friend. So why not partner up with the newest innovaton on the web. Add more meat to your substance online. This is a great way to go.
Here is our latest offering on the BluBrry Network:
http://www.blubrry.com/programs/1701/the-money-machine
And here is how you can sign up and get your very own podcast.....
www.techcrunch.com
So you know what means..... You should investigate it and see if this is something that can work for you too.
Ted Cantu posted this on May 12, 2007 at 11:48 pm, and can be found on http://www.1seomichigan.com
Sunday, April 29, 2007
LifeinTheWater10316: SEO - How Bad Links Can Risk Your Rankings
LifeinTheWater10316: SEO - How Bad Links Can Risk Your Rankings: "Having too many bad links on your site can not only lower your sites importance in the page rankings of search engines it can also encourage some search engines like Lycos, Yahoo and Google to permanently remove your site from their search engine ranking pages.
Normally the more links you have on your web page, the more Google and other search engines will love you and try to boost your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity. This is why it is always essential to monitor the people who are linking to you. If their links are broken they will be damaging your site. Google, the grand master of this ranking methodology, often penalizes sites that provide links to links that serve no purpose or that is broken. This leads to a potentially very dangerous situation because you have no real control over what sites choose to link to yours unless your website is a blog in which case you can banish links from being attached to your site. The drag is that the more popular your site is the more links you are going to have and the more time you are going to be spending checking to make sure that the links are operative."
Article source:
http://kdaetiefem67983.blogspot.com/2007/04/seo-how-bad-links-can-risk-your.html
We have no control over who links to us and why. But we do have a considerable amount of control over who we link to. Be careful of linking up to link farms which is the equivalent of spamming the search engines.
There was a time when reciprocal links were deemed to be a favorable practice. These days it is pretty much frowned upon. There is a real lack of sincerity and authenticity to the intent of the content. This can ultimately create some havoc with your rankings. Don't just hand out pointless links asking people to come and link to your site. This is especially true for those sites that are unrelated.
Posted by Profitsecrets on April 29, 2007 at 12:01 pm
Normally the more links you have on your web page, the more Google and other search engines will love you and try to boost your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity. This is why it is always essential to monitor the people who are linking to you. If their links are broken they will be damaging your site. Google, the grand master of this ranking methodology, often penalizes sites that provide links to links that serve no purpose or that is broken. This leads to a potentially very dangerous situation because you have no real control over what sites choose to link to yours unless your website is a blog in which case you can banish links from being attached to your site. The drag is that the more popular your site is the more links you are going to have and the more time you are going to be spending checking to make sure that the links are operative."
Article source:
http://kdaetiefem67983.blogspot.com/2007/04/seo-how-bad-links-can-risk-your.html
We have no control over who links to us and why. But we do have a considerable amount of control over who we link to. Be careful of linking up to link farms which is the equivalent of spamming the search engines.
There was a time when reciprocal links were deemed to be a favorable practice. These days it is pretty much frowned upon. There is a real lack of sincerity and authenticity to the intent of the content. This can ultimately create some havoc with your rankings. Don't just hand out pointless links asking people to come and link to your site. This is especially true for those sites that are unrelated.
Posted by Profitsecrets on April 29, 2007 at 12:01 pm
Thursday, April 26, 2007
New Search Engine Academy Courses Announced
"The Leading Companies Are Now Employing Smart SEO Campaigns To Strengthen Online Marketing"
The latest wave of online marketing has included some very smart innovations stemming from SEO. Using Search Engine Optimization companies are able to do the following:
* Avoid the Google sandbox
* Get pages indexed, (minus the $49 dollar per page fees)
* Create content and get it syndicated
* Beat the outrageous costs of Yellow Page Advertising
This is the next wave of online marketing. Unlike the troubles we experienced during the Dot.Com era we have come to the realization that this time -- online marketing is for real. Companies who utilize these techniques are going to position themselves for great things.
The recent Bootcamps from Search Engine Academy can point the way.....
Here is a link to their recent schedule....
Welcome to Search Engine Academy
Posted by ProfitSecrets from SEO Search Quest on April 26, 2007 at 8:48 pm
The latest wave of online marketing has included some very smart innovations stemming from SEO. Using Search Engine Optimization companies are able to do the following:
* Avoid the Google sandbox
* Get pages indexed, (minus the $49 dollar per page fees)
* Create content and get it syndicated
* Beat the outrageous costs of Yellow Page Advertising
This is the next wave of online marketing. Unlike the troubles we experienced during the Dot.Com era we have come to the realization that this time -- online marketing is for real. Companies who utilize these techniques are going to position themselves for great things.
The recent Bootcamps from Search Engine Academy can point the way.....
Here is a link to their recent schedule....
Welcome to Search Engine Academy
Posted by ProfitSecrets from SEO Search Quest on April 26, 2007 at 8:48 pm
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