In Defense of The NAR SEO Report
** If you haven't seen this one yet, you should take a look at it:
The National Associations of Realtors (NAR) released a report earlier this year that rounded out the best of search engine optimization practices, (SEO). The report was immediately ripped to shreds by a disgruntled real estate agent and then it was posted on the web - gaining a top Google spot. This is something that is worth reading as its gained a lot of attention on the web.
There are a lot of truths in this report that are beneficial. The report doesn't go into very much technique and this is where it becomes confusing. Here are the 6 core elements that the NAR focused on in their report....
Week 1: Write Better Page Titles
Week 2: Broadcast Your Links
Week 3: Use Keywords Generously
Week 4: Reword Outgoing Links
Week 5: Develop a Site Map
Week 6: Tweet About It
You can read the slam here --
http://www.smallbusinesssem.com/bad-seo-advice-for-real-estate-agents-from-the-nar/2929/
Here is the technical perspective. You need titles that reflect what people are actively searching for. You can get that information straight from Google's FREE Adword Keyword tool. You should use the exact phrases that people type in to the search engine and include them in your web copy. You will want to use the exact words so you can tap into the active searches. Some of these keyword phrases carry 57,000 searches a month etc.
You should get into the habit of using press releases that use keyword phrases in it. These tend to get picked up and distributed freely on the web. You want your press release to get picked up on major media sites and you can do that by submitting your press releases directly or using a service. Authority sites carry a large PR rank which can generate a strong link back to your site boosting it up in the search engines. I like to personally go after online media sources that carry a PR7 or a PR8.
** There is more I could write about this... its a deep topic.
Contact me direct!
248-631-9211
http://www.tedcantu.com
http://www.1searchengineoptimizationrealestate.org
Friday, October 1, 2010
Friday, October 12, 2007
Search Engine Marketing: Return to Fraudsville USA
WELCOME TO THE NEW AGE
Just when you thought it was safe to trust the web hacks. You know? The same louts that brought on the Dot Bomb movement? Trouble brews ahead.
But only if you know where to look.
This week brought on some troubling news. The common misconception that web visibility brings on INSTANT web traffic is just absurd. Yet this is what a lot of companies are being promised in this new round of online marketing. Its enough to make you want to jump out an open window.
SO WHY NOT GO BACK TO PPC?
Pay Per Click traffic doesn't quite cut it. As you know as soon as your money runs out your high level rankings will slip in the process. Unfortunately this is the first place we think of when we want to get more traffic. We expect to get what we want to get attention en masse.
But there are serious limitations to this. Even if you go for the cheap PPC programs off of MSN. True, on one hand you can get some random traffic for just pennies a click. But you're still not getting the right kind of online visitors coming to your site.
ROI?
Hearing the words ROI and PPC in the same sentence is common for traditional pay per click marketing firms. There are a lot of ways to blur the facts with statistics and budgets. I snub my nose on a lot of these programs because a lot of them are all fluff.
If you want hardcore results from your online marketing campaign you will have to dig deeper into OPT IN traffic and niche categories. And what a lot of companies are not aware of is that you can get attention without PPC.
Viral Marketing is a great way to penetrate your niche market base. Until recently getting a great viral marketing tool took a certain degree of programming. This has changed to a great extent over recent months.
* The Internet Marketing Center has great tools including Ebook Pro
* OPT IN forms (asking for friends email addresses)
* Selling ebooks on Ebay as lead generators
* Satellite Sites with Squeeze Pages
To market your business online means you have to be ONLINE. That means you have to actively participate in new web site services to see if they are worth it or not. It means you have to take your chances with Podnova, Blubrry, Digg, Squidoo and Orkut to see if they can best benefit you or not. It also means not to get stuck with one technology and become dependent on it. This is something that you must do for your business.
The Internet world is become more intricate and one must keep on top of the trends.
GETTING WHAT YOU WANT
Understanding who owns what is key. Yahoo and Google work together in limited amounts. They also share some commonalities - example, MyYahoo. Google also owns Feedburner as of last week as well as Blogger. So it makes sense to have the four of these services working together. There are many other alliances out there that you should be made aware of.
This lends itself to synchronous web speak. These services talk to eachother about your business and as a result you can get your pages indexed. If you take the time to understand what each individual service requires you can get your pages indexed in a matter of hours instead of days.
You know it wasn't that long ago when Google took its time when it came time to indexing a web page. Sometimes you had to wait months. Sometimes you had to wait as long as seven months. This has changed significanly in the recent weeks.
NOTE: If you understand what these services are all looking for you can actually get your pages indexed in as little as an hour. I kid you not. I have had blog entries pop up in Google in about 60 minutes after I wrote them.
So the next time you hear of a PPC firm that pumps strong ROI and requests a big budget -- remember what I said.
Posted by Ted Cantu on Oct. 12, 2007 at 9:18 PM
Just when you thought it was safe to trust the web hacks. You know? The same louts that brought on the Dot Bomb movement? Trouble brews ahead.
But only if you know where to look.
This week brought on some troubling news. The common misconception that web visibility brings on INSTANT web traffic is just absurd. Yet this is what a lot of companies are being promised in this new round of online marketing. Its enough to make you want to jump out an open window.
SO WHY NOT GO BACK TO PPC?
Pay Per Click traffic doesn't quite cut it. As you know as soon as your money runs out your high level rankings will slip in the process. Unfortunately this is the first place we think of when we want to get more traffic. We expect to get what we want to get attention en masse.
But there are serious limitations to this. Even if you go for the cheap PPC programs off of MSN. True, on one hand you can get some random traffic for just pennies a click. But you're still not getting the right kind of online visitors coming to your site.
ROI?
Hearing the words ROI and PPC in the same sentence is common for traditional pay per click marketing firms. There are a lot of ways to blur the facts with statistics and budgets. I snub my nose on a lot of these programs because a lot of them are all fluff.
If you want hardcore results from your online marketing campaign you will have to dig deeper into OPT IN traffic and niche categories. And what a lot of companies are not aware of is that you can get attention without PPC.
Viral Marketing is a great way to penetrate your niche market base. Until recently getting a great viral marketing tool took a certain degree of programming. This has changed to a great extent over recent months.
* The Internet Marketing Center has great tools including Ebook Pro
* OPT IN forms (asking for friends email addresses)
* Selling ebooks on Ebay as lead generators
* Satellite Sites with Squeeze Pages
To market your business online means you have to be ONLINE. That means you have to actively participate in new web site services to see if they are worth it or not. It means you have to take your chances with Podnova, Blubrry, Digg, Squidoo and Orkut to see if they can best benefit you or not. It also means not to get stuck with one technology and become dependent on it. This is something that you must do for your business.
The Internet world is become more intricate and one must keep on top of the trends.
GETTING WHAT YOU WANT
Understanding who owns what is key. Yahoo and Google work together in limited amounts. They also share some commonalities - example, MyYahoo. Google also owns Feedburner as of last week as well as Blogger. So it makes sense to have the four of these services working together. There are many other alliances out there that you should be made aware of.
This lends itself to synchronous web speak. These services talk to eachother about your business and as a result you can get your pages indexed. If you take the time to understand what each individual service requires you can get your pages indexed in a matter of hours instead of days.
You know it wasn't that long ago when Google took its time when it came time to indexing a web page. Sometimes you had to wait months. Sometimes you had to wait as long as seven months. This has changed significanly in the recent weeks.
NOTE: If you understand what these services are all looking for you can actually get your pages indexed in as little as an hour. I kid you not. I have had blog entries pop up in Google in about 60 minutes after I wrote them.
So the next time you hear of a PPC firm that pumps strong ROI and requests a big budget -- remember what I said.
Posted by Ted Cantu on Oct. 12, 2007 at 9:18 PM
Thursday, October 4, 2007
How Powerful Is Your List?
Getting the numbers for your TOTAL online marketing list is important. If you are like most people you have your list divided by MANY different services......
You will start to build special group list and soon realize that your influence will touch many different online lives. This can come from blog communities, RSS feeds, podcast audiences,
and social networks.
As you build your list you will soon find the need to divide them and to put them in categories. Not everyone in your list is going to be able to buy from you directly. You must understand this early on so you can begin to get precise.
So for example your TOTAL online marketing list can look like this.....
AOL - 200
Podomatic - 2,200
MySpace - 4,600
Blogger - 400
LinkedIN - 800
OPT IN Traffic - 800
Now you are playing with power... get it?
The Opt In part you got to pay particular attention to. This means that the people who contact you have to make the first move. They have to come to you directly and sign up for your newsletters etc.
Pay close attention as you get these.....
Now you can add up your list and for the first time see what kind of marketing power you truly have. Take this list and treat it gently. Its valuable and every one on it could lead to a potential sale.
Posted by Ted Cantu on Oct. 3, 2007 at 6:33 PM
You will start to build special group list and soon realize that your influence will touch many different online lives. This can come from blog communities, RSS feeds, podcast audiences,
and social networks.
As you build your list you will soon find the need to divide them and to put them in categories. Not everyone in your list is going to be able to buy from you directly. You must understand this early on so you can begin to get precise.
So for example your TOTAL online marketing list can look like this.....
AOL - 200
Podomatic - 2,200
MySpace - 4,600
Blogger - 400
LinkedIN - 800
OPT IN Traffic - 800
Now you are playing with power... get it?
The Opt In part you got to pay particular attention to. This means that the people who contact you have to make the first move. They have to come to you directly and sign up for your newsletters etc.
Pay close attention as you get these.....
Now you can add up your list and for the first time see what kind of marketing power you truly have. Take this list and treat it gently. Its valuable and every one on it could lead to a potential sale.
Posted by Ted Cantu on Oct. 3, 2007 at 6:33 PM
HOW TO GET BANNED FROM GOOGLE
Great Podcast About Things NOT TO DO in Online Marketing....
Click here to get your own player.
Posted by Ted Cantu on Oct. 3, 2007 at 6:22 PM
Click here to get your own player.
Posted by Ted Cantu on Oct. 3, 2007 at 6:22 PM
Saturday, September 15, 2007
Rethinking The Mind For Wealth
The Money Machine: The Online Marketing Show
Give it a listen!
Rethinking The Mind For Wealth
Enjoy! -- 911 Copywriters
"Got a Poor Wealth Consciousness? Stop Breaking Your Family's Heart!!"
Listen to this intriguing podcast. It goes into the best of what Joe Vitale, Wayne Dyer, and Napoleon Hill has to say about acquiring a healthy wealth attracting mindset. Don't even think about creating another paycheck before listening to this podcast.....
Posted by Cantu on Sept. 15, 2007 at 7:46 PM
Give it a listen!
Rethinking The Mind For Wealth
Enjoy! -- 911 Copywriters
"Got a Poor Wealth Consciousness? Stop Breaking Your Family's Heart!!"
Listen to this intriguing podcast. It goes into the best of what Joe Vitale, Wayne Dyer, and Napoleon Hill has to say about acquiring a healthy wealth attracting mindset. Don't even think about creating another paycheck before listening to this podcast.....
Posted by Cantu on Sept. 15, 2007 at 7:46 PM
GET A GOOGLEOTOMY - Make Yourself Famous
The Money Machine: The Online Marketing Show
Give it a listen!
GOOGLEOTOMY - Let Google Make You Famous
Enjoy! -- 911 Copywriters
When you understand how Google works you will want to get the tools to make it happen. When you want to get famous and a lot of free online exposure look no further than this podcast. We talk about what you need to do in plain simple english.
Using all the unique tools on Google will ensure you a bit of success and popularity!
Posted by Cantu and Co. on Sept. 15, 2007 at 7:42 PM
Give it a listen!
GOOGLEOTOMY - Let Google Make You Famous
Enjoy! -- 911 Copywriters
When you understand how Google works you will want to get the tools to make it happen. When you want to get famous and a lot of free online exposure look no further than this podcast. We talk about what you need to do in plain simple english.
Using all the unique tools on Google will ensure you a bit of success and popularity!
Posted by Cantu and Co. on Sept. 15, 2007 at 7:42 PM
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