Borders Offers New Media Centers

"For The Big Book Store Chain - Its The ZUNE"

Who ever thought that the big Ann Arbor book store chain, (Ann Arbor recently nominated the third smartest city in the entire country) Borders, would support the Zune mobile device. The recent Media Center that appears in some of the chains bigger stores is a literal love letter to the Zune technology.

Whether you like the IPOD or the Zune is a personal choice, (even though a recent visit by author Seth Godin predicted that the Zune to be an inferior choice). The main thing here is that this is the first time in the past 12 years something like this has been attempted. The first type of interactive display was for a CD-ROM section in the book store chain. This over anxious debut left the fans desiring something more after its quick demise. In less than two years the entire section was ripped out of the stores to be replaced with more books.

Such manufacturers as Voyager were left to the history books. These early titles included The Residents Bad Day at the Midway, Freakshow and Puppet Motel. The educational titles have all but disappeared.

This recent interest in interactive entertainment signals a new era for developers.

Ted Cantu posted this on July 17, 2007 at 9:23 pm