LifeinTheWater10316: SEO - How Bad Links Can Risk Your Rankings: "Having too many bad links on your site can not only lower your sites importance in the page rankings of search engines it can also encourage some search engines like Lycos, Yahoo and Google to permanently remove your site from their search engine ranking pages.
Normally the more links you have on your web page, the more Google and other search engines will love you and try to boost your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity. This is why it is always essential to monitor the people who are linking to you. If their links are broken they will be damaging your site. Google, the grand master of this ranking methodology, often penalizes sites that provide links to links that serve no purpose or that is broken. This leads to a potentially very dangerous situation because you have no real control over what sites choose to link to yours unless your website is a blog in which case you can banish links from being attached to your site. The drag is that the more popular your site is the more links you are going to have and the more time you are going to be spending checking to make sure that the links are operative."
Article source:
http://kdaetiefem67983.blogspot.com/2007/04/seo-how-bad-links-can-risk-your.html
We have no control over who links to us and why. But we do have a considerable amount of control over who we link to. Be careful of linking up to link farms which is the equivalent of spamming the search engines.
There was a time when reciprocal links were deemed to be a favorable practice. These days it is pretty much frowned upon. There is a real lack of sincerity and authenticity to the intent of the content. This can ultimately create some havoc with your rankings. Don't just hand out pointless links asking people to come and link to your site. This is especially true for those sites that are unrelated.
Posted by Profitsecrets on April 29, 2007 at 12:01 pm
