In Defense of The NAR SEO Report
** If you haven't seen this one yet, you should take a look at it:
The National Associations of Realtors (NAR) released a report earlier this year that rounded out the best of search engine optimization practices, (SEO). The report was immediately ripped to shreds by a disgruntled real estate agent and then it was posted on the web - gaining a top Google spot. This is something that is worth reading as its gained a lot of attention on the web.
There are a lot of truths in this report that are beneficial. The report doesn't go into very much technique and this is where it becomes confusing. Here are the 6 core elements that the NAR focused on in their report....
Week 1: Write Better Page Titles
Week 2: Broadcast Your Links
Week 3: Use Keywords Generously
Week 4: Reword Outgoing Links
Week 5: Develop a Site Map
Week 6: Tweet About It
You can read the slam here --
http://www.smallbusinesssem.com/bad-seo-advice-for-real-estate-agents-from-the-nar/2929/
Here is the technical perspective. You need titles that reflect what people are actively searching for. You can get that information straight from Google's FREE Adword Keyword tool. You should use the exact phrases that people type in to the search engine and include them in your web copy. You will want to use the exact words so you can tap into the active searches. Some of these keyword phrases carry 57,000 searches a month etc.
You should get into the habit of using press releases that use keyword phrases in it. These tend to get picked up and distributed freely on the web. You want your press release to get picked up on major media sites and you can do that by submitting your press releases directly or using a service. Authority sites carry a large PR rank which can generate a strong link back to your site boosting it up in the search engines. I like to personally go after online media sources that carry a PR7 or a PR8.
** There is more I could write about this... its a deep topic.
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