"For The Big Book Store Chain - Its The ZUNE"
Who ever thought that the big Ann Arbor book store chain, (Ann Arbor recently nominated the third smartest city in the entire country) Borders, would support the Zune mobile device. The recent Media Center that appears in some of the chains bigger stores is a literal love letter to the Zune technology.
Whether you like the IPOD or the Zune is a personal choice, (even though a recent visit by author Seth Godin predicted that the Zune to be an inferior choice). The main thing here is that this is the first time in the past 12 years something like this has been attempted. The first type of interactive display was for a CD-ROM section in the book store chain. This over anxious debut left the fans desiring something more after its quick demise. In less than two years the entire section was ripped out of the stores to be replaced with more books.
Such manufacturers as Voyager were left to the history books. These early titles included The Residents Bad Day at the Midway, Freakshow and Puppet Motel. The educational titles have all but disappeared.
This recent interest in interactive entertainment signals a new era for developers.
Ted Cantu posted this on July 17, 2007 at 9:23 pm
Tuesday, July 17, 2007
Sales Copy - Looking For New Blood In The Modern World
"Stop Feeling The Confining Limits of Mismanaged Micromanaged Technocrats - Get Off Your Haunches and Write Yourself Out of The Box !!"
Its no mistake -- everything you have been reading in the last few weeks have been up to date. You are being told the truth. There is a lot of CRAP going on in the fine world of marketing. Everything from State backed Mortgage firms laying out threats to private citizen phone lines and other unsavory nastiness in the wings.
Its a wonder why more people don't complain. I know I have made my point known. In a way I have to admit I feel sorry for these busy bodies for unsavory practices in the past. Afterall, they are just trying to eat and survive just like the rest of us.
But how much is enough?
Its one thing to cold call your prospects but to berate them and threaten them with.... bullshit is just a horrendous way to conduct yourself as a business. Here is why I am up and jittery about this whole confounded mess. I am not a homeowner. I rent and am proud of it. I have my thoughts on other things than what my bank thinks of me -- be it a renter or a mortgaged out drone of the system. The mortgage marketing system in its current state is a kicked up disgrace.
But how long can this sort of bullying last? As more complaints are sure to flood the system the cold calling and -- pushy harrassment these companies pronounce will soon be spread out to its limit.
Here is a brief list of things that you cannot do in this modern world:
* Do not call
* Do not mail
* Do not knock -- this is getting bigger
* Do not spam, (email, spam sites etc.)
The growing question is how to do you reverse this model of being the annoying jerk to the well mannered welcome guest? You need to put more mechanisms in place where people are free to call upon you in times of advice.
Once again -- sales copy is your biggest asset and your best ally in times like these. And I am not talking about the 10 point headlines that say boring things and have a predictable qualifying statement. I need this type to be BIG and to say something OUTRAGEOUS.
If you want to jump out of the clutter you will need something that is going to shake up that certain prospect and get him or her to respond. The type of messages companies are using now are not nearly strong enough to get this type of reaction. This is why tactics like the mortgage company employs are very pedestrian and they are a great way to stay invisible.
You need to use sentences that carry action in them. As far as web sites go, pictures and prices aren't enough to cut it in the online world. You need some type of strong prose to carry your messages across. You need OUTGOING SALES COPY.
Your marketing is too important to leave in the hands of your secretary or some hired hack. In most cases you need to jump in and take the bull by the horns yourself even if your a novice. Having a lot of heart can go a long way.The problem with a lot of these services - like mortgages for example -- are very mundane in appearance.
There is nothing really new about them. Its like flogging a dead horse. Unless you are able to tap into a special interest group you are blowing hot air into the masses. There are a lot of competing companies in this arena that are all vying for business at different levels of service. You are going to need a lot more than an address and a phone number on your business communication material....
And this includes your web sites and brochures..... take a clue from this blog.... let them subscribe to you.... reverse the modelI could keep typing on and on but I think you get the gist of what I'm saying.
Hoo boy.
Ted Cantu posted this on May 4th, 2007 at 1:02 am. He can be found at http://seowebcoach.typepad.com where he writes columns on SEO training for entrepreneurs and companies.
Its no mistake -- everything you have been reading in the last few weeks have been up to date. You are being told the truth. There is a lot of CRAP going on in the fine world of marketing. Everything from State backed Mortgage firms laying out threats to private citizen phone lines and other unsavory nastiness in the wings.
Its a wonder why more people don't complain. I know I have made my point known. In a way I have to admit I feel sorry for these busy bodies for unsavory practices in the past. Afterall, they are just trying to eat and survive just like the rest of us.
But how much is enough?
Its one thing to cold call your prospects but to berate them and threaten them with.... bullshit is just a horrendous way to conduct yourself as a business. Here is why I am up and jittery about this whole confounded mess. I am not a homeowner. I rent and am proud of it. I have my thoughts on other things than what my bank thinks of me -- be it a renter or a mortgaged out drone of the system. The mortgage marketing system in its current state is a kicked up disgrace.
But how long can this sort of bullying last? As more complaints are sure to flood the system the cold calling and -- pushy harrassment these companies pronounce will soon be spread out to its limit.
Here is a brief list of things that you cannot do in this modern world:
* Do not call
* Do not mail
* Do not knock -- this is getting bigger
* Do not spam, (email, spam sites etc.)
The growing question is how to do you reverse this model of being the annoying jerk to the well mannered welcome guest? You need to put more mechanisms in place where people are free to call upon you in times of advice.
Once again -- sales copy is your biggest asset and your best ally in times like these. And I am not talking about the 10 point headlines that say boring things and have a predictable qualifying statement. I need this type to be BIG and to say something OUTRAGEOUS.
If you want to jump out of the clutter you will need something that is going to shake up that certain prospect and get him or her to respond. The type of messages companies are using now are not nearly strong enough to get this type of reaction. This is why tactics like the mortgage company employs are very pedestrian and they are a great way to stay invisible.
You need to use sentences that carry action in them. As far as web sites go, pictures and prices aren't enough to cut it in the online world. You need some type of strong prose to carry your messages across. You need OUTGOING SALES COPY.
Your marketing is too important to leave in the hands of your secretary or some hired hack. In most cases you need to jump in and take the bull by the horns yourself even if your a novice. Having a lot of heart can go a long way.The problem with a lot of these services - like mortgages for example -- are very mundane in appearance.
There is nothing really new about them. Its like flogging a dead horse. Unless you are able to tap into a special interest group you are blowing hot air into the masses. There are a lot of competing companies in this arena that are all vying for business at different levels of service. You are going to need a lot more than an address and a phone number on your business communication material....
And this includes your web sites and brochures..... take a clue from this blog.... let them subscribe to you.... reverse the modelI could keep typing on and on but I think you get the gist of what I'm saying.
Hoo boy.
Ted Cantu posted this on May 4th, 2007 at 1:02 am. He can be found at http://seowebcoach.typepad.com where he writes columns on SEO training for entrepreneurs and companies.
Subscribe to:
Posts (Atom)