Getting the numbers for your TOTAL online marketing list is important. If you are like most people you have your list divided by MANY different services......
You will start to build special group list and soon realize that your influence will touch many different online lives. This can come from blog communities, RSS feeds, podcast audiences,
and social networks.
As you build your list you will soon find the need to divide them and to put them in categories. Not everyone in your list is going to be able to buy from you directly. You must understand this early on so you can begin to get precise.
So for example your TOTAL online marketing list can look like this.....
AOL - 200
Podomatic - 2,200
MySpace - 4,600
Blogger - 400
LinkedIN - 800
OPT IN Traffic - 800
Now you are playing with power... get it?
The Opt In part you got to pay particular attention to. This means that the people who contact you have to make the first move. They have to come to you directly and sign up for your newsletters etc.
Pay close attention as you get these.....
Now you can add up your list and for the first time see what kind of marketing power you truly have. Take this list and treat it gently. Its valuable and every one on it could lead to a potential sale.
Posted by Ted Cantu on Oct. 3, 2007 at 6:33 PM
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