WELCOME TO THE NEW AGE
Just when you thought it was safe to trust the web hacks. You know? The same louts that brought on the Dot Bomb movement? Trouble brews ahead.
But only if you know where to look.
This week brought on some troubling news. The common misconception that web visibility brings on INSTANT web traffic is just absurd. Yet this is what a lot of companies are being promised in this new round of online marketing. Its enough to make you want to jump out an open window.
SO WHY NOT GO BACK TO PPC?
Pay Per Click traffic doesn't quite cut it. As you know as soon as your money runs out your high level rankings will slip in the process. Unfortunately this is the first place we think of when we want to get more traffic. We expect to get what we want to get attention en masse.
But there are serious limitations to this. Even if you go for the cheap PPC programs off of MSN. True, on one hand you can get some random traffic for just pennies a click. But you're still not getting the right kind of online visitors coming to your site.
ROI?
Hearing the words ROI and PPC in the same sentence is common for traditional pay per click marketing firms. There are a lot of ways to blur the facts with statistics and budgets. I snub my nose on a lot of these programs because a lot of them are all fluff.
If you want hardcore results from your online marketing campaign you will have to dig deeper into OPT IN traffic and niche categories. And what a lot of companies are not aware of is that you can get attention without PPC.
Viral Marketing is a great way to penetrate your niche market base. Until recently getting a great viral marketing tool took a certain degree of programming. This has changed to a great extent over recent months.
* The Internet Marketing Center has great tools including Ebook Pro
* OPT IN forms (asking for friends email addresses)
* Selling ebooks on Ebay as lead generators
* Satellite Sites with Squeeze Pages
To market your business online means you have to be ONLINE. That means you have to actively participate in new web site services to see if they are worth it or not. It means you have to take your chances with Podnova, Blubrry, Digg, Squidoo and Orkut to see if they can best benefit you or not. It also means not to get stuck with one technology and become dependent on it. This is something that you must do for your business.
The Internet world is become more intricate and one must keep on top of the trends.
GETTING WHAT YOU WANT
Understanding who owns what is key. Yahoo and Google work together in limited amounts. They also share some commonalities - example, MyYahoo. Google also owns Feedburner as of last week as well as Blogger. So it makes sense to have the four of these services working together. There are many other alliances out there that you should be made aware of.
This lends itself to synchronous web speak. These services talk to eachother about your business and as a result you can get your pages indexed. If you take the time to understand what each individual service requires you can get your pages indexed in a matter of hours instead of days.
You know it wasn't that long ago when Google took its time when it came time to indexing a web page. Sometimes you had to wait months. Sometimes you had to wait as long as seven months. This has changed significanly in the recent weeks.
NOTE: If you understand what these services are all looking for you can actually get your pages indexed in as little as an hour. I kid you not. I have had blog entries pop up in Google in about 60 minutes after I wrote them.
So the next time you hear of a PPC firm that pumps strong ROI and requests a big budget -- remember what I said.
Posted by Ted Cantu on Oct. 12, 2007 at 9:18 PM
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